Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Nadine Dorries says she will ‘make the UK the safest place in the world to go online’ at Renew conference

Culture Secretary Nadine Dorries took a break from bashing the BBC and bigging up Boris Johnson to speak at the ad industry’s annual conference about her plans for regulating online advertising. In characteristically upbeat fashion, she offered a rosy picture ...

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Siemens appoints Saatchi & Saatchi to global creative task

Munich-based Siemens has appointed Saatchi & Saatchi to create its first international creative work since an Ogilvy campaign in 2016, after a pitch that was handled by The Observatory. More recently, the “Transform the Everyday” was created in-house to promote ...

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Specsavers’ $10m Canada launch flaunts a brand new image

Specsavers has become something of an institution in the UK, with “Should have gone to Specsavers” entering the lexicon. In Canada, where the brand has a clean slate, its UK-based in-house agency has gone for an alternative but still humorous ...

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Oatly campaign banned by the ASA for environmental claims

It’s very much a sign of the times that Oatly, a plant-based milk, is one of the highest profile marketers right now — and all the work is done in-house. The brand is innovative and high-spending, but it’s also controversial, ...

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Leo Burnett introduces the House of Disney+ in new EMEA campaign

The success of Disney+ is one of the reasons that Netflix’s star is waning, and a new EMEA-wide ad campaign imaginatively drives home the message that the streaming service has an unexpectedly wide range of content, fit to challenge any ...

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Apple TV+ has everyone but Jon Hamm, and he’s not happy

Apple spent an estimated $8 billion on content for its TV streaming service last year, but not a single cent went on a show featuring Jon Hamm and the Mad Men actor is not happy about it. Although he’s clearly ...

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Noughties pop group Steps gatecrash a flash mob for Samsung and O2

The flip phone is back, but this time it’s by Samsung and it’s a massive improvement on the original noughties version. Working with O2, VCCP has recruited pop group Steps, who were big in those days and still have a ...

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72andSunny Amsterdam expands creative leadership with new hire

Another freelancer has been lured into full time employment this week as Mikey Farr, who was global creative director at Dyson and ECD at Wieden + Kennedy Tokyo, joins 72andSunny Amsterdam as ECD. Farr sounds like an interesting character: he ...

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