RB is moving its global Finish and Nurofen accounts out of Wieden+Kennedy London into Havas and McCann respectively.
W&K MD Helen Andrews says: “We understand RB’s change of strategy to devolve more control to local markets. We are immensely proud of all the work we created for RB, including the award-winning Finish campaigns, and wish them all the best in the future.”
Which is very nice of her, most of us would be spitting tacks as W+K has indeed produced some outstanding work for Finish – hardly the most propitious category. Havas was RB’s global agency in the David Jones era.
