Uncommon continues to demonstrate that its Grand Prix-winning “A British original” campaign for British Airways has legs.
A batch of Christmas executions are currently brightening up commutes and city streets with seasonal messages. A second initiative lets people surprise friends and family with a personal handwritten welcome home message, displayed in airports and digital outdoor media.
As always with this campaign, they are beautifully art-directed. It will be interesting to find out how much impact they are having on British Airways’ business results.
MAA creative scale: 6.5