MAA Ad of the Week: Formula E from Uncommon

Formula E for electric cars is trying hard to catch up with Formula 1 (it won’t) and its latest effort is ‘Progress is unstoppable’ from Uncommon Creative Studio.

Is it? Do electric cars really signify progress? No doubt lots of thought went into this. It’s one of those anodyne phrases like Audi’s current (and rather sad) ‘Future is an attitude.’ No it isn’t, it’s what happens next.

Sometimes, though, a nice film does the trick without all those angels dancing on a non-existent pinhead.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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