Liquid Death launches iced tea with rowdy grandmas

US Canned water company Liquid Death (you feel this is a brand that wants to get noticed) is diversifying into iced tea, regarded, it seems, as “your grandma’s drink.”

So the brand’s in-house team has recruited ‘Jackass’ director Jeff Tremaine to dispel any such notions.

Yup, dispelled.

MAA creative scale: 7.

One Comment

  1. As I say over at AdScam… This provides further proof that as the BDA’s circle the toilet pan, the good work (Like The Farmers Dog recently) is being increasingly done in-house and doesn’t fuck around with useless multi-million dollar celebs. Cheers/George

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