M&S Clothing & Home goes for ‘giving’ while Not on the High Street is all about ‘gifting’ for Christmas 2022

Engine 337 and Marks & Spencer Clothing & Home have used The Greatest Showman director Michael Gracey for this year’s Christmas campaign, with a soundtrack provided by Harry Styles’ Treat People with Kindness.

The centrepiece ad is less about the glitzy A-list and more about community groups – including a Bengali dance troupe and a Bolton brass band – and the good causes supported by the retailer.

The film itself is a fairly generic Christmas offering, with the products taking a back seat compared to previous years. Much of the real heavy lifting in this campaign will be done online and in social media, but the TV sets out M&S’s stall.

MAA creative scale: 5.5

New Commercial Arts’ spot for online marketplace Not on the High Street flags up a series of different reasons for giving gifts at Christmas, and is unusually (for this year) free of any mention of good causes.

Not a big hitter in the Christmas advertising stakes, but still doing its bit for independent retailers.

MAA creative scale: 5

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