How come the French still get to make commercials with a story and room to breathe?
Here’s another from Pierrette Diaz’s agency Territoire for bodywash Evoluderm, a winning spin on the lost and lamented Axe formula (nice-smelling boy gets girl.)
With a twist.
Diaz has held a number of senior creative roles at big Paris agencies and also had a stint as a CD at London’s adam&eve in its great days.
Current adam&eveDDB CCO Richard Brim would kill for the chance to do one of these.
MAA creative scale: 8.5.