M&S Romford shows how to do it at Christmas

There are some rather worrying signs of life at the UK’s M&S (Marks & Spencer as was), worrying for those of us attuned to saying how hopeless it is anyway.

The team at M&S Romford have become TikTok stars it seems (and no naughtiness, not here anyway) with their Christmas song number two in the TikTok charts, with proceeds going to charity.

With a nod to famous M&S ads of yore.

User-generated ads better than most of the agency-produced ones, most of which seem variations on the same theme?

Trouble is, they’ll all be trying to do this next year.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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