McCann produces another Christmas winner – for Smyths

McCann Manchester seems to have the knack of this Christmas advertising lark. The engine room in McCann UK’s ever-popular Kevin the Carrot, it’s racked up nearly nine million views on YouTube for toy retailer Smyths.

Must be a lot of cursing parents.

These things can be treacly for us non-children but this is perfectly pitched.

MAA creative scale: 8.

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