Buddy movie forges a brand new Zac Efron in Mother’s latest Dubai instalment

Zac Efron coaches his younger self out of his foolish, anxious ways and into a more mindful state of grace in the latest of Mother’s blockbuster ads for Dubai Tourism. There’s a lot of humour in here, and it even dares to reference some of the dodgier aspects of Efron’s past.

It’s the best ad yet in a series that has so far brought us a romcom and a thriller, all starring Zac Efron and Jessica Alba. A great idea for a tourism campaign, helped along by a suitably big budget from the Dubai coffers.

MAA creative scale: 8

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.