Zac Efron coaches his younger self out of his foolish, anxious ways and into a more mindful state of grace in the latest of Mother’s blockbuster ads for Dubai Tourism. There’s a lot of humour in here, and it even dares to reference some of the dodgier aspects of Efron’s past.
It’s the best ad yet in a series that has so far brought us a romcom and a thriller, all starring Zac Efron and Jessica Alba. A great idea for a tourism campaign, helped along by a suitably big budget from the Dubai coffers.
MAA creative scale: 8