‘Terry Singer’ rides to rescue of Chicken Tonight

Unilever’s Chicken Tonight has always been synonymous with truly awful advertising (remember Ian Wright?) but now, somewhat amazingly, it’s found a winner from MullenLowe Alfred in Amsterdam.

By enlisting that horror of horrors, a spoof Jerry Springer show.

Pleasingly bonkers (as we say from time to time – wish we had the chance more often.)

MAA creative scale: 9.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.