YouTube has revealed its most popular UK Christmas ads (so far) and top, ahead of the usual suspects, is this for Smyths Toys by McCann Manchester. McCann Manchester also issues the ever-popular Kevin the Carrot for Aldi (in third place this year.) John Lewis and Waitrose are fifth.
Anyway you’ve already seen most of these. Here’s Smyths.
You can see why kids like it. Will parents dip into their pockets? Judging by the queues outside Smyths, they are.
MAA creative scale: 7.5.