Uncommon wins ‘The Week’ strategy and creative assignment in the US and UK

The Week has appointed Uncommon to help create a more meaningful presence in culture for the magazine, in a brief that covers the UK and the US. A campaign is set to launch next year.

Uncommon won the business after a competitive pitch, adding to its growing portfolio of media accounts that now includes The Guardian and Tortoise as well as ITV. The Week is part of the Dennis publishing portfolio, and its offspring, The Week Junior, was launched in the US in March.

Lucy Jameson, co-founder at Uncommon added: “Most news media gives people a very limited view of the world. Leaving everyone stuck in their own echo chamber. The Week is different. Every week, intelligent writers and rigorous editors compile a selection of the stories that matter from over 200 different news sources, so you can make up your own mind. There’s never been a more important time for open minded journalism. We can’t wait to share what we’ve been working on together.”

Uncommon is MAA’s 2020 UK creative agency of the yeqr.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.