Braun relaunches audio with The Wild’s ‘Sound, designed.’

Audio is fashionable at the moment and industry veteran P&G’s Braun is relaunching its Braun Audio brand globally with the first bits of new kit for 30 years.

The campaign from The Wild features “synesthetic” artist Jake-Andrew Nason creating a visual representation of musician Tokio Myers’ music, enabled by new Braun Audio LE speakers.

Braun Audio’s Hubert Eiter says: “The collaboration on the ‘Sound, designed.’ campaign with The Wild and two fantastic artists was a truly inspiring journey. Braun Audio stands for purity of design, performance and sound. With Sound, designed. we managed to combine all three elements into an eclectic content campaign that helps drive awareness for Braun in the audio category with a creative, design, and art-interested target group.”

MAA creative scale; 7.

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