Jungle Creations, which owns and operates a number of social media brands internationally, is revamping its in-house ad agency Treehouse as The Wild under the leadership of Dylan Davenport (below), formerly a managing partner at adam&eveDDB.
It says The Wild aims to connect brands to communities, culture and commerce, bringing together expertise in advertising, media, content, influencer and performance marketing and e-commerce all under one roof.
Davenport says: “Jungle Creations is like no other company and The Wild is like no other agency. The Wild is the antidote to agencies that fail to bridge the gap between the offline and the online worlds. Something brands are crying out for. We know communities and what matters to them; we know culture and how to affect it; we know commerce and how to supercharge it, and we want to help brands do the same.
“It’s an exciting time to start an agency and an even more exciting time to take the skills of an incredible company like Jungle Creations to a wider audience.”
Treehouse’s work included ‘Little Casanova’ for digital identification app Yoti and ‘If Monopoly was real life’ for Hasbro. The Wild says it will announce a new creative directly shortly and is also hiring directors, producers, editors and videographers.