Schitt’s Creek stars light up Hudson’s Bay Christmas ad

Canada seems a pretty good place to be holed up during the pandemic (cold but…) and Hudson’s Bay and agency FCB Toronto seem to be having a good time here with Schitt’s Creek stars Catherine O’Hara and Annie Murphy (was there ever a better name for a TV series?)

Nicely judged; a proper feelgood ad with character(s).

MAA creative scale: 8.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.