Schitt’s Creek stars light up Hudson’s Bay Christmas ad

Canada seems a pretty good place to be holed up during the pandemic (cold but…) and Hudson’s Bay and agency FCB Toronto seem to be having a good time here with Schitt’s Creek stars Catherine O’Hara and Annie Murphy (was there ever a better name for a TV series?)

https://www.youtube.com/watch?v=O7oXtFNAaqc

Nicely judged; a proper feelgood ad with character(s).

MAA creative scale: 8.5.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.