Canada seems a pretty good place to be holed up during the pandemic (cold but…) and Hudson’s Bay and agency FCB Toronto seem to be having a good time here with Schitt’s Creek stars Catherine O’Hara and Annie Murphy (was there ever a better name for a TV series?)
https://www.youtube.com/watch?v=O7oXtFNAaqc
Nicely judged; a proper feelgood ad with character(s).
MAA creative scale: 8.5.
