MullenLowe steps up to NHS recruitment drive

In the UK we need more doctors and nurses – we seem to be good at building more emergency Nightingale hospitals but not at staffing them – so agency MullenLowe is back in the saddle for the nation’s health service on a recruitment drive.

The latest in a series of un-preachy, relevant ads that, unlike most of the Government’s communications not to mention the dodgy charts of the medical experts, treats people like grown-ups.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.