Metro’s Christmas message: help out hospitality

Here’s a nice idea from German cash and carry operator Metro and agency Serviceplan, help out the poor old hospitality industry by ordering your Christmas meal from them – and give your kitchen a break. Running globally.

Will the usually deserted streets on Christmas day be enlivened by scooters whizzing around with Kentucky Fried Christmas pudding? Maybe. But local restaurants probably have better ingredients than the supermarket.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.