New Apple Watch Series 6 ad discovers ‘it already does that’

The new Apple watch can do all sorts of clever things. This spot from TBWA Media Arts Lab gets the information across with all the style we expect from Apple, but adds an unexpected dose of humour on top.

Apparently the watch can track your sleep, send you an alert if your heart rate is too low or high, take an ECG, track your elevation, call 911 if you take a fall, and measure your blood oxygen levels — among other things.

Helena Bonham Carter brings a playfully impatient tone to the voiceover.

MAA creative scale: 8

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.