Virgin Hotels offers to save your marriage, post lockdown

This campaign from Joan Creative in New York is a tongue-in-cheek sales pitch for post-lockdown escapes, featuring some funny references to the trials we have all been put through by Covid-19.

A plummy British voiceover tells us that, whether you’re a mum needing to get away from your kids, a millennial who wants an easy change of bedsheets and a fresh dressing gown, or a married couple in need of a romantic getaway, Virgin Hotels is the place to be.

It’s a humorous and entertaining campaign, although the rooms look a bit small and urban when many of us are longing to escape to wide open spaces. Still, there’s only so much that Virgin Hotels can offer.

MAA creative scale: 8

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