Kia shows off attributes in getaway driver ‘Features Film’

Kia in the US is trying to fill the movie void (there aren’t many in lockdown) with a David&Goliath series featuring the adventures of a getaway driver (a trusty Hollywood standby). There are long bits and short bits of ‘The Features Film.’ Here’s the 60-second trailer.

Enterprising of Kia, not a brand you associate with whizzing around as you escape from the bad guys.

Mind you, if this is shown in the UK the ASA will probably ban it for showing said driver breaking the speed limit.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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