Dreaming of a holiday? Ikea’s ‘Vacations in a Box’ can help

With travel restrictions and Covid-19 spikes popping up at a moment’s notice, Ikea has come up with a new way to bypass the uncertainty and see the world from your own home – Vacations in a Box.

Customers can immerse themselves in the culture of famous destinations, from Tokyo to Paris, while remaining safe in their own homes, and without resorting to a virtual version of reality.

Each box contains essential items to set the scene, including pillows, dishes, candles and artwork. They also contain song suggestions, movie recommendations and recipes to set the mood, all designed in partnership with Memac Ogilvy Dubai.

Carla Klumpenaar, general manager of marketing, communications and interior design at Ikea UAE said: “Ikea’s vision is to create a better everyday life for everyone. Right now, many people are unable to enjoy the well-earned holidays they had planned. With our Vacations in a Box, it’s easy for people to experience a French-style candlelit dinner or sip green tea while kneeling on a cushion inspired by Tokyo.”

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About Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

2 comments

  1. Avatar
    Christian Brenner

    Hi Emma,
    Just reading about the vacation in a box. I live just outside of NYC. I would be thrilled if you could tell me more about it for a class I am taking. Is there any way I can get one?
    Chris

  2. Emma Hall

    Hi Chris, they were only available in Dubai I’m afraid. Ikea should have done them everywhere.

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