Coke tries to muscle in on the lockdown menu

How many more ‘happy lockdown’ ads (many majoring on food) will we see? Depends where you are; in the US, which seems to have ever more Covid outbreaks, we might be seeing them for a while yet.

Interesting that Coca-Cola, which you don’t usually associate with wholesome home cooking, is entering the lists with this effort from Anomaly.

Accomplished enough and the food looks suitably yummy. Still a bit of a stretch for Coke I’d have thought, although that might be a Brit’s view.

MAA creative scale: 5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.