KFC is back. Mother’s tongue-in-cheek ad signposts return

Remember the early days of lockdown, when a lot of people enjoyed the novelty value of it all? They did things like make their own ‘KFC’ and post #RateMyKFC pics of their efforts on social media.

Now the real KFC is back (delivery only for now), and Mother’s ad admits what we knew all along — that these efforts were really rather sad.

It shows a montage of homemade KFC, accompanied by Celine Dion singing “All By Myself,” and ends with the line, “We’ll take it from here.” Somehow it feels like a huge weight has been taken off your shoulders, even if you’d never dream of eating a KFC.

MAA creative scale: 2 for the sorry visuals and miserable song, 8 for the delivery of the idea.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.