MAA blast from the past: Harvey Nichols ‘Shoplifters’

It’s not only a brilliant ad, it’s one that could surely have been created in lockdown? Some CCTV footage, coupled with a bit of animation, won Harvey Nichols a Film Grand Prix at Cannes in 2016.

The adam&eve/DDB creative team (Ben Stilitz and Colin Booth) who made it may well be laughing — or fuming — at the suggestion that such a career-defining ad could have been made in someone’s bedroom, but MAA is putting this out there as inspiration for all creatives struggling with yet another day of working from home.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.