BBC hits the right crisis note with Idris Elba

The BBC’s having a pretty good war in the crisis, reminding people everywhere (and hopefully some politicians) about its purpose in life.

Here’s a further reminder from BBC Creative (also turning into a good idea) showing us the changes affecting the UK and people’s reaction to them backed by ‘Don’t Quit,’ a poem by Edgar Albert Guest voiced by Idris Elba.

I see that Kerris Bright, who’s been just about everywhere, is now heading BBC marketing. Good career move.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.