Sport England sparks a new movement: #StayInWorkOut

The coronavirus lockdown seems to have sparked an indoor, online fitness boom, with YouTube star Joe Wicks (AKA “The Body Coach”) becoming the nation’s instant hero thanks to his daily 9am family workouts.

Now Wicks, among other fitness gurus, has been recruited by Sport England and FCB Inferno as part of a campaign to encourage people to keep active at home, providing ideas and inviting participants to share their own content on social media using the hashtag #StayinWorkOut.”

At the other end of the spectrum, off-licences have now been added to the list of “essential” retailers, because the supermarkets are running out of booze. Take your pick.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.