MullenLowe creates winning anime recipe for Wagamama

It’s pretty brave to choose animation for a food ad majoring on taste – somehow animation in ads tends to be something you admire from a distance – but Wagamama and MullenLowe London have cracked it with this engaging effort – ‘From Bowl to Soul’ – from Danish animator Mads Broni.

Suitably Japanese, just the job for the forthcoming Japan Olympics (if indeed they forthcome.)

Typical of MullenLowe’s best work, warm and to the point, user-friendly advertising.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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