Marriott International CEO shows how transparency is done. Wetherspoon’s boss is transparently wrong.

Wetherspoon’s boss Tim Martin told Sky he will keep his pubs open for the duration of the coronavirus outbreak, because shutting them is “over the top” and apparently “there’s hardly been any transmission of the virus within pubs” anyway. How would he know?

Unlike Martin, Marriott International CEO Arne Sorenson is not burying his head in the sand. He’s filmed a chilling video that sets it out like it is, and manages to show both clear leadership and real empathy in the process — it’s a masterclass that a lot of politicians could learn from.

On the radio this morning, health secretary Matt Hancock advised the UK that we should “Stay home to save lives.” Wouldn’t that make a good marketing campaign? Perhaps even Tim Martin would listen.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.