Mother and comedian Guz Khan make Uber Eats a cheery, positive experience

This first big brand campaign for Uber Eats from Mother is a refreshing, uncomplicated — but strategically clever — look at the life of a courier who delivers a dose of positivity with every meal.

Comedian Guz Khan is the star of BBC3 hit comedy series, Man Like Mobeen, and his Uber Eats line, “Bring it,” interprets most moments in life as a chance to shine.

If you can set aside concerns about healthy eating choices, which Uber Eats customers must do, it’s a lovable campaign.

MAA creative scale: 8

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

One comment

  1. Can I just say I absolutely love these Uber Eats ads with Guz Khan. They’re just so lovely and uplifting. Honestly puts a smile on my face every time. Need a bit of positivity in our delivery…… sorry about the cheese, and yes you can use that ^^