Uncommon brings a warm Christmas feel to Chilly’s

Chilly’s makes reusable bottles for keeping drinks cold and it’s running its first campaign with Uncommon Creative Studio, a Christmas effort inviting the world to “gift responsibly.”

Uncommon co-founder Nils Leonard says: “Gift Responsibly. Buy stuff that doesn’t kill the planet. Buy stuff that doesn’t freak out people you’re related to. Chilly’s are an incredible brand, Uncommon are chuffed to partner with them to make Christmas work a bit better.”

Chilly’s founder and MD James Butterfield says: “When choosing our first creative agency we were really looking for partners who could deliver campaigns and ideas that will work on a global scale, but without the large agency feel. Uncommon is such a good fit for us as they are still at the beginning of their journey, and looking to make really game changing work… Uncommon’s interest in sustainability was also a real draw, such as the creation of Halo and their work with Ovo.”

There’s also a print and Out of Home campaign.

Pretty good, Uncommon is now looking like a proper advertising agency (although you’re not supposed to call them that these days, it seems.) It certainly has the knack of persuading clients of all kinds to invest in ambitious creativity, something some of its more established rivals appear to have lost.

MAA creative scale: 7.5.

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