Walkers bets the ranch on Mariah Carey for Xmas

Christmas wouldn’t be Christmas without Mariah Carey warbling away and Walkers is reported by the Daily Mail to have cost Walkers and owner Pepsico a mere £9m to front its Christmas campaign (and some other things surely?)

So you’d better not blow it AMV BBDO. Director Joseph Kahn is in the hot seat.

And they don’t.

About as skilful a use of a high maintenance celeb as you’ll find.

Did Mariah know what pigs in blankets were when she signed up?

MAA creative scale: 8.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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