Star director Gondry helms HP’s bid to print Christmas

You expect something special from Michel Gondry and Goodby Silverstein, teaming up for HP’s latest brave effort to persuade us all to use printers more. In this instance at Christmas when most people under 79 seem glued to their mobile screens.

It is indeed a brave effort but begs some questions: like how much would the printer ink for those colourful inventions cost?

HP has been under pressure in recent years from this and that; the disastrous Autonomy deal for one, and now it’s facing a cheeky $21bn takeover from Xerox, another blast from the past.

Good too see it investing in some decent ads in its fightback.

This one: MAA creative scale: 6.5 (more OK than special.)

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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