M&S Food chooses the wrong recipe for Christmas

Can M&S get anything right? It’s Christmas food looks pretty good this year (in the mailer anyway) but I doubt that many appetites will be sharpened by this festive ad featuring a Christmas food market from Grey with B-listers Emma Willis and Paddy McGuinness. Oh, there’s a choir too.

“That looks good Emma..yum, yum Paddy.”

And, er, that’s it.

Indigestion-making.

MAA creative scale: embarrassing.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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