Ambitious Droga5 takes client Rustlers to the movies

Droga5 London is winning quite a reputation for trying something different and a 72-minute German art house film, ‘The Seas Between Us,’ for burger brand Rustlers is certainly that.

Apparently it’s the 150th anniversary of the invention of the hamburger – in Hamburg strangely enough – well it might be. Someone had surely made meat patties before.

Here’s the trailer for what seems to be a dynasty-type effort, with Mr Hamburger on his death bed.

CCO David Kolbusz gets second billing after director Katharina Behrens.

No idea if it’s any good or will do that much for Rustlers but it’s brave and different from Rustlers and its energetic agency, now doing what David Droga surely intended when he set up shop in London.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

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    I’m all for clever and fun branded content, but this is just a vanity project for the agency, with a movie that will never be watched through by Rustler’s burger eaters. A series of spoof arthouse shorts/vignettes may have been watched, and would have lent themselves to social media amplification. But not 70 minutes worth. Dread to think how much money went into the film.

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