Heinz shows it’s Instagram for everything – including ads

Heinz mayo is running a diverting social campaign through Deutsch parodying political “smear” ads, not knocking the competition but inviting us to pep up dry foods.

While back in the UK it’s signed up ketchup fan Ed Sheeran for his own label.

Nice to see embattled Kraft Heinz find some imagination for its marketing. Interesting too that social media like Instagram and even Twitter is reminding us of the power of images, rather like clssic posters.

These two? MAA creative scale: 8.

There’s hope yet for creative advertising, from an unlikely quarter.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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