BETC/Havas and Jontex in Brazil enlist animal kingdom for “synchronised orgasms”

Sychronised orgasms are clearly a good thing (read the other day that ladies take 13 minutes on average, men rather less) so BETC/Havas in Brazil has created a campaign for Jontex’s new condom promoting this desirable end.

Using various animals: in this case a sloth for him (to slow him down presumably) and a cheetah for her (you get the drift.)

Running in print, Facebook and Instagram posts, Out of Home and among “digital influencers.”

Neat.

MAA creative scale: 8.