Is this love? Droga5 and Amazon Prime can change your life

Droga5 London’s new campaign for Amazon Prime sums up internet shopping perfectly: it’s all about scrolling through your phone, getting lost in the fantasy, then thinking “sod it” and making the purchase.

These four ads also make the very important point that — just like books and echo dots — fashion and home furnishings are delivered free with Amazon Prime.

Set to a series of classic 80s and 90s ballads, including “Is This Love” by Whitesnake and “Eternal Flame” by The Bangles, the four ads feature different shoppers getting carried away over a chair, a jacket, a dress and a bed.

Amazon is turning into a great client for Droga5, whose recent campaign for Amazon Prime Video, “Great Shows Stay With You” was also a success. They may even find themselves competing with Lucky Generals to make the Super Bowl spot next year.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.