Simon Cowell puts on a snowy show for Barclaycard

Droga5 London, like its big brother in NYC, believes in going the extra mile and it’s certainly doing that for new client Barclaycard.

Barclaycard targets small businesses, among others, and it’s introducing a Repayment Calculator – ostensibly to helps its customers pay less interest, not usually top of mind with credit cards. You have to pay more up front though.

To wit, it’s signed up Simon Cowell (who has plenty of the folding stuff) comparing its surprising munificence to holding a talent show in Antarctica.

It’s nearly there but Cowell? Think he should stick to the day job.

MAA creative scale: 6.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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