Heimat tries spiritual awakening for Hornbach

Heimat’s ads for DIY retailer Hornbach are always challenging, especially if your German’s somewhat challenged.

This one – ‘Morning belongs to us’ – seems to be some Easter-style spiritual experience, brought down to earth with a bump.

Something for B&Q to try?

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.