Uncommon and Wonderhood aim for fame in Virgin pitch

Campaign reckons that adam&eveDDB, Havas, Uncommon Creative Studio and Wonderhood Studios are pitching for the big Virgin Media account, formerly held by BBH.

DDB handled it before BBH and its exit was a reason for the merger with adam&eve. Havas London seems on an upswing under the overall tutelage of Chris Hirst but the two really interesting ones are “studios” Uncommon (formed by a former Grey trio headed by Nils Leonard) and David Abraham’s Wonderhood.

Abraham was a founder partner of St Luke’s and later CEO of UK broadcaster Channel 4. The agency side of Wonderhood has been quiet since it formed last year – two strands, one an agency one a programme maker – despite hiring some top level talent. But so was Uncommon in its first few months of existence.

The various Virgin brands, although no longer controlled by Richard Branson, have a history of giving newbies a chance.

Virgin Media used to be known as a high maintenance account in its days at DDB so it’s a fair old challenge for Uncommon and Wonderhood. But it would be good to see two UK indies really establishing themselves. Mother, on a high at the moment after 21 years in business, shows it can be done.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.