Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. China contributed e-commerce and digital expertise.
BSH Greater China region, senior vice president of marketing Christof Jaeger says: “Through the pitch process, Saatchi & Saatchi strongly validated our belief that they can consistently deliver on the range of communications strategy, planning, and execution our brand requires to continue growing.
“The partnership has already begun and we are excited to see the positive results.” BSH is a joint venture between Bosch and Siemens.
Saatchi & Saatchi Shanghai MD Irene Shum says: ”It is an honour to win Siemens Home Appliances’ Global Account. Our ability to succeed in this highly competitive pitch stems from our breadth of resources and capabilities under The Power of One strategy. The brand Siemens HA is already known for its cutting-edge home appliance technology and is one of the most trusted and premium home appliances brands worldwide. We are thrilled to work with them to strengthen the brand’s reputation even further and continue building consumer love of their product.”
Publicis recently won Fiat Chrysler’s North American media account from Interpublic’s UM, one of America’s biggest.