McCann unveils the Latin perspective on Christmas

Oh all right then, let’s have another Christmas ad.

This time we’re off to Chile for a touching tale of a volunteer firefighter who lands what nobody wants: the Christmas Eve shift. By Punkrobot and McCann Santiago for store chain Ripley.

Wasn’t there a Spanish ad that looked quite a lot like this a couple of years ago? The Latin view of Christmas obviously.

Nicely done though.

MAA creative scale: 6.

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