Oh all right then, let’s have another Christmas ad.
This time we’re off to Chile for a touching tale of a volunteer firefighter who lands what nobody wants: the Christmas Eve shift. By Punkrobot and McCann Santiago for store chain Ripley.
Wasn’t there a Spanish ad that looked quite a lot like this a couple of years ago? The Latin view of Christmas obviously.
Nicely done though.
MAA creative scale: 6.