Sir Martin Sorrell’s new S4 Capital has raided his old firm WPP for its new Asia Pacific region boss, Michel de Rijk, who joins from WPP media operation GroupM.
De Rijk (left) was global chief growth officer at GroupM’s Performance Media Group and before that APAC president where he led the expansion of GroupM’s (m)Platform media technology offering. He has also worked at GroupM digital platform Xaxis and interactive digital technology provider EyeWonder.
S4C is based on Dutch digital content agency MediaMonks but plans to move into digital media planning and buying and first party data.
De Rijk says “Our industry is in the middle of a revolutionary change, and relationships between brands, agencies, consultancies and media owners will be re-forged. Brands want solutions that give them ownership, but that are of the highest quality and informed by deep experience. S4 Capital will be able to operate in exactly the areas to fulfil these needs.”
Executive chairman Sorrell says: “I’m delighted to welcome Michel to S4 Capital. He has the network and the skills to help MediaMonks and all of our future businesses in the region maintain impressive growth, while identifying further opportunities to grow by acquisition. No one could be more qualified to represent the S4 Capital difference.”
S4C has been strongly linked with programmatic media buying company MightyHive.