H&M books into the Hotel Mauritz for A&E Xmas campaign

Adam&eveDDB is taking us to H&M’s Hotel Mauritz this Christmas with a series of six short ads directed by PrettyBird’s Matt Piedmont, culminating on December 23.

It’s not quite the Bates Motel but there are some pretty odd doings.

Here are the first three.

H&M has tried all kinds of long form extravaganzas in the past but this seems a neat enough device for a Christmas-themed fashion show.

Will there be an exciting denouement? Night Manager Tom Hiddleston making a surprise appearance?

MAA creative scale (so far): 6.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.