Childhood Trust and International Red Cross show real spirit of Christmas

Here are two more Santa-themed Christmas ads that aren’t trying to sell us anything, first up London creative agency Aesop for The Childhood Trust. It seems that 700,000 London children are living in poverty, which is pretty shaming, and here’s a dad doing his best for them despite his own financial problems.

And then adam&eveDDB for the International Committee of the Red Cross, describing the most unreachable present of all for children in war zones.

Fine efforts both.

MAA creative scale: 9.