Adam&eveDDB and Droga5 show how to harness real emotion at Christmas

There’s a lot of emotion around at Christmas – much of it of the ersatz variety you can buy in a packet – so it takes a deft touch from client and agency to make it work for you.

Here are two such examples: one from adam&eveDDB in the UK for National Lottery funded Haircuts4Homeless.

And Droga5 New York for the YMCA (or ‘Y’) showing how it tries to overcome the zip code penalty, where you’re born and brought up defining your prospects in life. Something hardly unknown in the UK and other countries, of course.

Two top agencies at the top of their game.

MAA creative scale (both): 9.

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