Accenture builds German power base with Kolle Rebbe

Accenture Interactive is boosting its already sizeable footprint in Germany with the acquisition of Hamburg’s Kolle Rebbe, ranked as Germany’s seventh-largest ad agency. In January Accenture bought Mackevision, a leading producer of computer-generated imagery and content, while last year it bought a majority stake in digital agency SinnerSchrader. Kolle Rebbe clients include Google, Audi, Lufthansa and Netflix.

AI Germany head Matthias Schrader says: “While Accenture Interactive already works for many leading brands in Germany, we know that propelling our future growth requires expanding our portfolio of marketing and digital services to deliver even more innovative customer experiences to our clients. Together with Kolle Rebbe, we will have the ability to deliver end-to-end brand experiences, from activation in traditional media to targeting in programmatic channels and personalised content and e-commerce. Acquiring Kolle Rebbe advances our global strategy to bolster Accenture Interactive’s creative footprint and talent in the market.”

Kolle Rebbe CCO Fabian Frese says: “The advertising market in Germany is undergoing significant change. Clients are increasingly looking for agencies with global reach and a full-service portfolio from ideation to execution. However, one thing remains unchanged: creative ideas still matter. We believe that, as part of Accenture Interactive, we will have a stronger impact by blending creativity with strategy and technology to create truly differentiating brand experiences. By joining the Accenture Interactive family, we will also bring new exciting opportunities to our employees.”

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