Meeting room specialist Condeco appoints gyro as first global agency

Meeting room company Condeco has appointed Dentsu-owned gyro as its first global agency following a pitch.

Founded nearly 20 years ago by CEO Paul Statham, Condeco has picked gyro to launch a new product early in 2019 and support its marketing externally and internally. It works for a number of big companies worldwide with a range of products involving meeting room and desk booking software in Europe, the US and Asia.

Condeco CMO Lynda Lowe says: “In the past, we have engaged small to mid-sized B2B agencies working with our in-house teams with mixed results. We decided to engage a larger agency to provide insight, fresh ideas and global capability to support our expansion plans. gyro London brought a lot of fresh thinking to the creative and strategic approach. This, along with gyro’s global network capacities, will be a great asset to us. We’re eagerly awaiting our first project together.”