Steady as she goes says WPP’s Read – but are there storms on the horizon?

Here’s rear admiral Mark Read of WPP, in a suitably nautical setting at the Cannes Lions, telling Campaign – what exactly?

That WPP doesn’t need to be smaller but needs to be “easier to navigate” and more “client-centric.”

Which is, probably, exactly what he should be saying.

At the moment it seems fairly quiet on the WPP front, if not on the Sir Martin Sorrell front.

But, as Read admits, in his business there’s some bad news as well as good on a daily basis.

The calm before the storm?

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